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Eric
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1/23/2006
12:28:40

Subject: RE: Synthetic Oils
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This incoherent cheerleading banter by Amsoil reps is pretty much why I don't buy Amsoil. Thanks for the great info NoFlame.



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1/23/2006
13:09:45

Synthetic Oils Amsoil Dealer Steven Roark 1061837
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In closing ...

Superior basestocks and stricter motor oil specifications are squeezing "conventional" basestocks out of the market. The next passenger car oil performance specification, International Lubricants Specification and Approval Committee (ILSAC) GF-3, looks as though it will have significantly tighter volatility limits than the current ILSAC GF-2 spec has, ... tighter limits than conventional basestocks can meet on their own.

This will create additional demands for greater thermal stability, oxidative stability and lower volatility.

__________________________________________________


A QUOTE FROM --- Jim Willis, manager of Mobil Chemical's Beaumont, Texas facility:

"We [PAO manufacturers] design the desired molecular structure in advance, then manufacture to explicit specifications," Jim Willis, manager of Mobil Chemical's Beaumont, Texas facility as quoted in an earlier copy of "Lubes 'N' Greases" (an Industry Trade Journal).

Jim Willis, manager of Mobil Chemical's Beaumont, Texas facility goes on to say, "And you have a base oil which is absolutely consistent from batch to batch and which provides certain performance properties - in low temperature starting and pumping (characteristics that a low pour point alone don't guarantee). Volatility, wear protection, improved fuel economy - that cannot be matched by base oil produced by either process, whether it's solvent refined or hydroprocessed."

The trend toward increasing motor oil quality will not be reversed. In fact, as environmental regulations grow increasingly strict, motor oil quality will have to increase even more. And while Group II and III basestocks provide better performance than Group I basestocks do, they have lower performance ceilings than Group IV stocks do. The future belongs to the Group IV basestocks."


** Per his comments he prefers "Mondavi" ... and so do I !!!
__________________________________________________


AGAIN ... Anyone interested in learning more can click the
following link and REQUEST A FREE AMSOIL CATALOG.

THANK YOU !!!
__________________________________________________



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



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1/23/2006
13:11:53

RE: Synthetic Oils
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Eric,

Is it also "incoherent cheerleading banter"
from Jim Willis, manager of Mobil Chemical's
Beaumont, Texas facility ???
__________________________________________________



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



NoFlame
Dodge Dakota
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1/23/2006
16:24:14

RE: Synthetic Oils
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"The next passenger car oil performance specification, International Lubricants Specification and Approval Committee (ILSAC) GF-3, looks as though it will have significantly tighter volatility limits than the current ILSAC GF-2 spec has, ..."

Sorry Steven, your info is hopelessly out-of-date. ILSAC GF-4 has been in effect since July 2004. So I'm guessing that Jim Willis quote is old too. Besides, you just got done showing us that ExxonMobil thinks GTL basestocks are where the future is at.

Care to try again?



NoFlame
Dodge Dakota
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1/23/2006
16:47:54

RE: Synthetic Oils
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Yeah, like I thought, that quote has to be at LEAST six years old, the ExxonMobil merger was a done deal at the end of 1999.



Eric
Dodge Dakota
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1/23/2006
17:35:46

RE: Synthetic Oils
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Blah Blah Blah Blah Blah ... you, my friend, are know Jim Willis.




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1/23/2006
19:13:46

RE: Synthetic Oils
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Message:

NoFlame, we BOTH made innacurate comments.

Sorry, and I stand corrected regarding GF-4. My mistake.

I didn't even proof that first paragraph. I copied that directly from one of my existing files to show you what was stated by someone that I actually met with on more than one occassion - Mr. Willis - of "Mobil" Chemical. FYI - people - especially analysts - in the oil industry still refer to the Beaumont chemical plant as the "Mobil" plant - and yes, I have been to that plant, because a family member was an analyst - and he STILL to this day calls it the Mobil plant. I guess old habits die hard, especially when most oil guys are as old as the oil itself.

Again, sorry, the file was simply labeled "Mr. Willis Quote", and I did not check it for errors. just "copy / paste" and added the line about "Mondavi".
__________________________________________________


HOWEVER, you are also incorrect in one of your comments.

All oils licensed by API to display the Starburst symbol were required to meet the new requirements by May 2005. HOWEVER ... it took until the end of 2005 to work through most of the old inventory. So, by late 2005, GF-4 is the code name for the latest and highest performance level of engine oil available for use in gasoline engines.

You stated 2004, but it was 2005. Delayed - mostly Backwards Compatability Issues.

FYI - Jim Willis has been a "synthetic oil" consultant to the Federal Government and written many papers and reports. In none of his writings has he ever retracted the statement made in lubes-N-Greases. For your reading pleasure ... Lubes-N-Greases Trade magazine is www.lngpublishing.com

Mondavi anyone ???



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



NoFlame
Dodge Dakota
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1/23/2006
23:00:15

RE: Synthetic Oils
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Message:
Steven, I know that you must defend your position to the death, after all as an Amsoil dealer you're just playing the hand you're dealt. A final word of advice, if I may. Lubrication technology is driven by commercial expediency, not by scientific ideology. You know as well as I that ExxonMobil will very soon abandon the expensive PAO based M1 for something that is more cost-effective to produce, and they'll do it without sacrificing performance. That GTL link of yours wasn't published as a engineering piece, it's a slick bit of marketing. They're clearly paving the way for "New, Improved Mobil 1 with Next-Generation Group VI GTL Basestocks", or something along those lines. Whenever that happens (and it WILL happen) you boutique oil guys are going to have a much tougher sell, and the old "PAO is the best, blah, blah, blah" tune is going to get VERY old indeed. Remember what happened to IBM in the 1980s when they fell asleep at the wheel and the tech world passed them by? THEY WEREN'T PAYING ATTENTION.
The industry is changing rapidly. You have a good product. Your marketing strategy however needs to be updated. Don't wait until that becomes obvious to everyone but you.

Peace.



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1/24/2006
07:11:35

Synthetic Oils Amsoil Dealer Steven Roark 1061837
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Thank You NoFlame,

I hope (trust) that Amsoil can make the adjustments "when and where necessary", to stay competitive and ahead of the pack.

It is a highly competetive market. All the "big guys" (as with any industry) are out for market share ... period.
__________________________________________________

My interest in lubrication is NOT only in making a buck selling Amsoil. Friends and family have been in the oil industry for generations. Some are still analysts, accountants, bankers and operators working the Houston, Oklahoma and Louisiana markets. If I (with their agreement) did not think Amsoil offered one of the best available products on the market, I would not represent it.

And I have a bro-in-law and cousin who own two Dodge Delaerships, ... one of which offers Amsoil as an option in his service department.
__________________________________________________

Regards,



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



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