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General Dakota Board
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SolarDakRT
Dodge Dakota
JOIN HERE
3/03/2005
01:09:41
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 Subject: New Oil
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Anybody try that new Mobil 1 5000, 7500, or 15000 mile oil. Does it really last for 15,000 miles?!
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AmsoilSponsor
DakotaEnthusiast
3/03/2005
06:30:27
|  New Oil Mobil1 Extended Performance Amsoil Amzoil
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SolarDakRT,
I answered this on another thread -- Official Amsoil Response:
AMSOIL has recommended 25,000 mile/one year drain intervals since 1972.
ExxonMobil Follows AMSOIL into Extended Drain Market.
... Repeat: Follows! ... Not Leads.
Motor oil technology has gradually progressed since the days of the earliest automobiles. In those days, standard motor oil drain intervals were between 500 and 1000 miles, and motorists had to switch viscosity grades with the changing of the seasons. The development of oil filtration and additive technology in the 1930s allowed drain intervals to increase to 2000 and later 3000 miles, while the development of viscosity modifiers in the 1940s allowed the formulation of multi-grade oils that could be used in both hot and cold temperatures.
When AMSOIL introduced the world’s first synthetic motor oil for internal combustion engines in 1972, it set all new standards for quality.
Amsoil's premium synthetic base stocks were comprised of pure, uniform molecules not subject to the shortcomings of conventional motor oil, such as volatility and shear. Based on engine tests, drain intervals could be increased substantially, and AMSOIL recommended 25,000 mile/one year drain intervals. AMSOIL continues to be the leader in synthetic lubricant and extended drain technology, blending its oils with top-of-the-line synthetic base stocks and premium additive packages that provide optimum protection and performance and extended drain intervals.
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ExxonMobil recently announced a new line of motor oils recommended for extended drain intervals.
It was only a matter of time before another company followed the path forged by AMSOIL over 30 years ago.
Some motorists may recall that Mobil also followed AMSOIL into the synthetic motor oil business, introducing its synthetic motor oil several years after AMSOIL. The technology for extended oil drains is obviously available, but until now, the major oil companies have had other agendas. Marc Graham, who is president of Pennzoil-Quaker State-owned Jiffy Lube International, was quoted in a 2001 Lubricants World interview as saying, “At [PQS] we use a number internally that if we [shortened the drain interval] by 100 miles [for each car serviced], it would mean an additional $20 million in revenue for the company.” He also explained that “if we could move our customers to get one more oil change per year, it’s worth $294 million for the oil change alone and $441 million in revenue, when you include the ancillary products and services customers typically buy along with the oil change.” ( Foul! )
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Mobil backed off 25,000 mile oil change intervals in 1974.
Mobil briefly recommended 25,000 mile oil drains in the 1970’s (following Amsoil). It’s not difficult to figure out who they were trying to compete with. AMSOIL was the only company offering synthetic motor oils and recommended 25,000 mile drain intervals. However, it may be that because vehicle manufacturers weren’t yet comfortable with extended drain intervals, Mobil retracted its extended drain recommendations and simply recommended motorists follow the intervals specified in their vehicle’s owners manual. Of course, traditional oil change recommendations also allow Mobil and other motor oil companies to sell a lot more oil. Everyone wins but the customer. (They wanted to put their hands in your pockets every 3k miles recommending 3k mile oil changes).
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AMSOIL stands apart from the competition.
AMSOIL has always formulated its products to be the absolute best, continually researching ways to make its already outstanding products even better. Other oil companies, however, are beholden to shareholders, and one could speculate that their incentive is to maximize profit. They formulate oils down to a price, rather than formulating them to be the best they can be. Then, they price their products to maximize profits. In addition, AMSOIL has 33 years of experience blending premium extended drain synthetic oils. That’s 33 years worth of proven performance in the field.
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A close look at ExxonMobil’s new long drain motor oil line reveals that two are petroleum based (NOT synthetic oils), one is a synthetic blend (approximately 10% +/- synthetic) and only one, Mobil1 Extended Performance, is a full synthetic. The petroleum based products are recommended for 5000 mile drains, the synthetic blend for 7500 mile drains and Extended Performance for 15,000 mile drains. However, a look at the fine print reveals that ExxonMobil is still recommending drivers follow the oil drain recommendations listed in their owners manuals during the warranty period. AMSOIL synthetic motor oils are recommended for 25,000 mile or one year drain intervals in both new and older vehicles. The AMSOIL warranty stands behind this recommendation.
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AMSOIL has recommended 25,000 mile/one year drain intervals since 1972.
AMSOIL delivers the highest quality lubricants on the market. It’s the AMSOIL identity, and it’s what customers expect. Al Amatuzio coined the phrase “extended drain interval,” and from the beginning, AMSOIL synthetic motor oils have been formulated for extended drain intervals.
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Vehicle manufacturers are pushing for extended oil drain intervals.
Vehicle manufacturers in Europe have been recommending extended oil drains for years. In fact, the average drain interval in Europe is 10,000 miles. Vehicle manufacturers in the United States are definitely coming around to extended oil drains as well. Most owners manuals from recent model vehicles recommend 5000 to 7500 mile oil drain intervals. In addition, oil life monitors have become increasingly common on today’s vehicles, allowing and encouraging motorists to increase drain intervals up to 12,000 miles, even when using conventional oil. Vehicles equipped with an oil life monitor no longer recommend oil changes based solely on mileage. The system measures engine operational data such as temperature, revolutions and speed to determine when the oil is nearing the end of its life.
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The motor oil industry is faced with the extended oil drain interval issue.
The success of oil life monitors has posed a threat to motor oil companies who insist oil must be changed every 3000 miles. It becomes increasingly difficult to maintain this position when vehicle manufacturers are recommending significantly longer intervals with the use of their oil monitoring systems. This is no doubt one of the reasons ExxonMobil finally introduced a line of long drain motor oils.
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AMSOIL products are available for less.
The suggested retail price of the top oil in ExxonMobil’s new line, Mobil 1 Extended Performance, is $5.79 to $5.99 a quart. That’s right in line with AMSOIL 5W-30 and 10W-30, which retail for $5.95 a quart. By registering as an AMSOIL Preferred Customer, customers pay only $4.65 a quart (wholesale prices and the same price dealers pay), and even less when purchasing by the case.
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Why choose the FOLLOWER (Mobil1) when you can choose the LEADER (Amsoil)!
AMSOIL has recommended 25,000 mile/one year drain intervals since 1972.
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You can Request a FREE Amsoil Catalog by clicking below.
Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com
AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products
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Lemmon714
Dodge Dakota
JOIN HERE
3/03/2005
12:07:53
| RE: New Oil
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Message:
Steve,
I always wanted to ask a question about European drain intervals. It's my memory that European vehicle odometers are in kilometers. If the drain interval is 10,000 kilometers(not miles), the conversion to miles is 6200 miles. This would be within US recommended drain intervals. Unfortunately, the only owner's manuals I have are from my Dakota and Jeep. I just wanted to see if you can confirm the 10,000 (mile or kilometer) reference.
Thank you.
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AmsoilSponsor
DakotaEnthusiast
3/03/2005
14:30:06
|  New Oil Mobil1 Extended Performance Amsoil Amzoil
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Message:
In Europe the average engine oil drain interval for current gasoline-fueled cars is between 12,000 km's to 15,000 km's, which I converted to 10,000 miles since many of the newer cars are at the top of the range (Example: For many years now ... VW's oil change sensor light was set to "light up" at 12,000 km's in Europe).
I had already converted km's to miles for the earlier discussion. My brother-in-law owns three dealerships ( Dodge, Ferrari, and Maserrati ) in England so I am VERY aware of their oil change intervals in Europe. However, the ACEA Oil Standard means that Europeans had access to better oils (in general), than Americans (read my earlier response and read below).
SPECIAL NOTE: The API Oil Standard in the USA is a minimum standard. European Oil Standards (ACEA) are MUCH higher in Europe than the minimum (API) here in the USA.
For the record --- Amsoil exceeds both the USA Standards and the European Standards.
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You can Request a FREE Amsoil Catalog by clicking below.
Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com
AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products
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AmsoilSponsor
DakotaEnthusiast
3/04/2005
03:59:21
| Mobil1 Amsoil Synthetic, Wholesale Warehouse Price
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Message:
Worthy of a repeat ... Okay, Gloves Off!
What can I say … ‘Bout Darn Time. Mobil1 has been offering a 15,000 mile oil change interval motor oil in Europe for many years. This is an Americanized version of what already exists in Europe. Prior to this announcement, I guess they did not think American consumers were worthy of an extended drain motor oil. Why? They wanted to keep their hands in your wallet every 3k miles. --- Foul !!!
Mobil recently announced several new extended drain interval oils with performance guarantees ... Mobil Clean 5000 (5,000 mile oil change interval or 6 months), Mobil Clean 7500 (7,500 miles oil change interval or 6 months) and Mobil1 Extended Performance (15,000 mile oil change interval or 1 year) … all guaranteed. What is a guarantee? A guarantee gives you no legal remedy. A warranty is what gives you certain legal rights. Better to have a warranty than a guarantee. --- Foul !!!
It is nothing new. Many years ago (back in the 1970's), Mobil offered an oil with a 25k mile oil change interval … copying what was already offered by Amsoil at the time. They discontinued it rather quickly, and went back to the 3,000-mile oil change interval recommendation. Why? They wanted to keep their hands in your wallet. --- Foul !!!
I think this is both Interesting and Exciting … and long overdue! I'm glad to finally see another major oil company promote the idea of extended drain interval synthetic lubes. It only helps me to validate everything I've been telling folks for the past 10 years. ‘Bout DARN time Exxon/Mobil. Of course everyone will complain when it's priced at almost $6.00/qt., or if they can't get it on sale at Wal-Mart.
The TRUTH --- Amsoil beat Mobil1 to the punch, offering extended oil change intervals, thirty-two (32) years ago … but unfortunately most consumers like to buy their stuff on sale at Wal-Mart (via a catalog) and don't like paying a premium price for a premium product. I promise you --- this new Mobil1 will be much more expensive than the Mobil1 currently offered now, and they certainly won’t offer a Preferred Customer Membership Program like Amsoil that saves consumers 20% off the retail price (effectively buying at Amsoil wholesale prices).
It's good to see extended drains promoted by a large oil company (ExxonMobil). Now the flamers might leave me alone and give Amsoil credit where credit is due. I am predicting that the new Mobil1 Extended Performance (long drain) oils will fail to gain consumer (market acceptance). Most of the Mobil1 users still change their oil at 3k – 5k mile intervals --- even though their owner’s manual recommends longer oil drain intervals. They wrongly believe that what their grand-daddy told them still holds true today.
Now --- I have to wonder what Castrol (fake synthetic) will do to counter these new Mobil1 oils ... Maybe start making a TRUE synthetic oil again? Ha Ha !!!!!
Warning Mobil’s website states that because of the heavier dose of additives, it is not a fuel economy rated oil. --- Foul !!!
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You can Request a FREE Amsoil Catalog by clicking below. Amsoil offers the Amsoil Preferred Customer Membership (much like a Sam's Club) whereby you can purchase Amsoil at Wholesale Warehouse Prices which is the same as Dealer Cost ... and much lower priced than the new Mobil1 Extended Performance motor oil.
Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com
AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products
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